Four reasons why you need brand photography
Investing in brand photography can feel daunting but it’s a great investment for your biz and I’m here to make it chill.
A brand photography shoot consists of showing off who you are, what you do and why you do what you do. Here are four reasons why you need to take that leap and book your first ever session!
1. IT KEEPS YOUR BRAND VISUALS CONSISTENT.
Consistency is key and guess what? Investing in brand photography increases brand consistency… who would have guessed?! You might have your brand design (logos, fonts and colours) sorted but if the photography isn’t up to scratch then you could be missing out! Maintain the consistency of your brand by making sure all of your visual elements are aligned, this is key to communicating your brand’s story.
You may be able to find some stock images online but they may not always fit in with your brand and if they do, then chances are that a million other people are also using the same ones! Yikes! So, make it a goal to start building your own unique photography stock library and this is where I can help… When you shoot with me, I can capture lifestyle images that are perfect to use as content for your social media! WIN!
2. IT MAKES A POWERFUL FIRST IMPRESSION.
Your brand is how your audience sees you and your business, and the vibe they get from you too but more importantly, it's what makes you stand out from everyone else. You need to show that you’re different and having brand photos that tell the world who you are, what you do and why you do it, will do just that! The use of consistent, high quality photography across your social media and website can capture and engage your audience instantly, as they'll see that you care about how you’re presented online and the attention to detail in your brand.
3. IT CREATES TRUST WITH YOUR AUDIENCE.
Your audience need to see you to be able to relate to you and know that you are a fellow human! Telling your brand story with photos allows them to connect with you online and to start building trust with you without even meeting in person.
But I hear you! You just hate having your photo taken and to be honest, I’m not the biggest fan either! However, showing up is super important. You just need to find a great photographer that you will feel comfortable with… hello!
When you shoot with me, we limit negative self-talk so your photo-experience is a positive one. You will leave the shoot feeling powerful and ready to take on the world. If I can do it, so can you! And I can assure you that having your photo taken isn’t as terrifying as you think.
4. IT SHOWS WHAT SETS YOU APART FROM THE REST.
Do you know what sets you apart from the rest?
Is it the incredible services and products you offer? Is it the reason why you do it?
It’s actually something way more important than all of those… it’s YOU!
You are what makes your brand unique. You are what what sets you apart from the rest and brand photography exists to capture the elements that allow you to stand out in an incredibly noisy world and shout, “Hey! Pick ME because this is who I am, this is what I do and this is why I do it. AND I LOVE IT!”.
WANT TO BOOK A BRAND SHOOT WITH ME?
You can find the my current packages and prices here.
If you want to see a range of lovely brands I’ve worked with, check out Brand Stories.
