The power of why
Photo by The Woman & The Wolf
Finding your WHY is one of the most important things when it comes to building your brand. It’s the driving force behind what it is that you do, so tell me - why do you do what you do?
It’s easy to explain what you do and how you do it… but why?
What is the purpose of it? What do you believe in? What makes you want to do it every single day? Why should people care about what you have to offer? When you start answering these questions, you’re edging close and closer to your WHY.
Starting with your why displays authenticity in your brand, it shows that you believe in yourself and what you are selling. When you explain your why to your audience, they then make the decision if it aligns with their whys too.
Sometimes, the reason goes beyond the factual without being able to communicate it and is sometimes felt instead. After all, we aren’t always led by logic, sometimes it’s the hopes and dreams and the feeling in our heart and gut that drives us to try.
But being able to explain your why… now you’re onto something.
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